Online marketing seems to have the business world divided into two. There is the online world of cyberspace and the offline world of the street. Most businesses specialise in one or the other. Some combine the two to the greatest advantage. Some would benefit from the combination of the two but some clearly belong exclusively to one or the other. Nevertheless the question whether a business is going to use online marketing or not is inevitable if a business wants to reach an increasing number of customers. Deciding on this may depend on a number of factors even though the main deciding factor seems to be the ability of the businessperson to handle working online. So many marketers are intimidated by computers and strongly resist any suggestion that they would greatly benefit by up skilling themselves by becoming computer and internet savvy.
Read the rest of this entry

I am trying to guage the size of the affiliate marketing on the internet, in $ amount. I am helping a friend write a business school paper.
* what % of rev comes through affiliates, typically?
* How many affiliates are out there? How much does make on average?
* How has this market grown over the years? down/up?
any other statistics with sources would be greeeeattt!
Read the rest of this entry